Great music is built on timing, precision, discipline, and passion — qualities shared by both the Vienna Philharmonic and Rolex. Behind every flawless note is an intricate balance of technique and tradition. That’s also true of every Rolex timepiece. Since 2008, Rolex has been the Exclusive Partner of the Vienna Philharmonic, and this long-standing connection highlights a shared commitment to mastery over time and sound
At the center is the orchestra’s New Year’s Concert that takes place annually on January 1st at Vienna’s Musikverein. This performance brings music to life and reaches millions of people. With Rolex as a guiding force behind this musical tradition, the concert marks not just a celebration of the year to come, but of timeless artistry itself. Lucido Fine Jewelry helps bring that legacy to local communities in Michigan, proudly serving as an ambassador for a brand synonymous with timeless precision and cultural legacy
Rolex and the Vienna Philharmonic
Rolex has been Exclusive Partner of the Vienna Philharmonic since 2008 and the Exclusive Sponsor of the New Year’s Concert since January 2009.
Published on December 3rd, 2024
Founded in 1842, the Vienna Philharmonic is widely acknowledged as one of the world’s most revered orchestras. Exacting standards and artistic integrity are the guiding principles of this esteemed institution, which has upheld the greatest traditions in classical music for more than 180 years.
A new morning dawns
The Vienna Philharmonic’s annual New Year’s Concert is an exceptional event that has been held for over 80 years and traditionally takes place on the morning of January 1. The guest conductor for the 2025 concert is the great Riccardo Muti, who is leading the orchestra for the seventh time. This worldwide event celebrates the music of Johann Strauss, his family and contemporaries. Each year, millions of people in more than 90 countries are able to enjoy the music, which is broadcast live from Vienna’s Musikverein.
"All praise of the Vienna Philharmonic reveals itself as understatement."
Richard Strauss
A summer night’s sound
The Vienna Philharmonic also offers audiences the greatly anticipated Summer Night Concert. Every year, in May or June, up to 50,000 people gather in the Palace and Gardens of Schönbrunn, in the heart of the Austrian capital, for an open-air performance. Broadcast in over 80 countries, the event has been presented by Rolex since 2009. It reflects a shared commitment to making classical music accessible to all.
An international program
The Vienna Philharmonic regularly performs for audiences in the world’s finest concert halls.
Concerts presented by Rolex in 2025:
- A performance will take place on February 25 at Milan’s Teatro alla Scala.
- On May 11, the Opéra national de Paris, the Vienna Philharmonic and Rolex will partner for a gala concert on the 150th anniversary of the Palais Garnier. Yannick Nézet-Séguin will conduct with other Rolex Testimonees – Juan Diego Flórez, Sir Bryn Terfel, Rolando Villazón, Yuja Wang and Sonya Yoncheva – joining the Philharmonic on stage for a unique performance. Proceeds will go to the youth lyric orchestra of the Opéra national de Paris (ADO – Apprentissage de l’Orchestre).
- Rolex Night in Seoul will take place on November 20, 2025 at the Seoul Arts Center.
Rolex, partnerships in music
Music is a universal language that transcends borders and cultures. Rolex celebrates excellence in music through its partnerships with prestigious institutions, including four of the world’s leading opera houses – London, Milan, New York and Paris – as well as two jewels in classical music, the Salzburg Festival and the Vienna Philharmonic. Rolex contributes to keeping music alive around the world through its support for singers, conductors and virtuoso musicians who in turn inspire new generations of artists to great achievement.
Time, Tuned to Perfection
The harmony between Rolex and the Vienna Philharmonic is as symbolic as it is structural. It’s a relationship rooted in performance, where every second matters and every detail serves a purpose. Beyond simply sponsoring these world-class events, Rolex helps preserve a tradition of excellence that spans generations. The result is precision in its purest form.
At Lucido Fine Jewelry, this philosophy is admired and practiced daily. Step into any of our Michigan showrooms, and you’ll find timepieces designed to perform as beautifully and dependably as the world’s finest orchestra sounds.
