FOR OVER 30 YEARS, LUCIDO FINE JEWELRY HAS EXCLUSIVELY BEEN A PART OF MAKING MEMORIES IN COUNTLESS FAMILY MILESTONES.
Brothers Vincent and Joseph Lucido began working in the jewelry industry in 1980, learning the jewelry trade from Detroit's most successful retailers. Developing a reputation for hard work and commitment, the brothers began selling, creating, and repairing jewelry for one of the city's oldest and most trusted family jewelers. The original store was founded in 1928 in the heart of Detroit by DiLorenzo DeMas, and Sam Ripepi, and was known as DeMas Jewelers. A time arrived when the owners were ready to retire and decided to sell the business to the Lucido family, who shared parallel traditions in business and family values. In 1987, Vincent, Joseph Jr., along with their father, Joseph, Sr., acquired the historic family business and for the first time ever, became known as Lucido Fine Jewelry. From the beginning, and continuing today, Vincent and Joseph as brothers, partners, and owners, participate in the daily operation of their stores.
WITH DEDICATION AND GOOD FORTUNE, THEY OUTGREW THEIR ORIGINAL LOCATION, WHICH WAS LOCATED IN A SMALL SHOPPING CENTER. EVEN AFTER REMODELING AND ACQUIRING ADDITIONAL RETAIL SPACE, THEIR CLIENTELE AND REPUTATION GREW AS METRO DETROIT'S PREMIER FAMILY JEWELER. THIS CREATED A MUCH GREATER OPPORTUNITY FOR THE LUCIDOS' INVESTMENT IN THE FUTURE.
A NEW BEGINNING
sterling heights
By 2000, the Lucido family custom designed and built their freestanding flagship store in Sterling Heights, Michigan. A famed local architect, who specialized in high-end jewelry boutiques, designed the store. This decision launched Lucido Fine Jewelry to a new level of sophistication, customer service, and paved the way for brand names such as Rolex, Breitling, Tudor, Tag Heuer, Messika, FOPE, Tacori, Oris, and Seiko.
SUCCESS BEGETS SUCCESS
rochester
In 2006, Lucido Fine Jewelry opened their doors in the affluent area of Downtown Rochester, Michigan. The location was strategically selected in partnership with Rolex in Rochester’s premier shopping district. The downtown area features seven square blocks of restaurants and retail/boutiques. Rochester was already home to numerous jewelry stores, however, Lucido Fine Jewelry was able to expand their reputation of quality, service, and commitment to the community’s clientele by consistently demonstrating their business principles.
THE LATEST ADDITION
birmingham
The Lucido heritage continues to grow, and when the opportunity to open a new store in downtown Birmingham presented itself, Vincent invited his sister, Frances, to join the family business. The “Crown Jewel” of Lucido Fine Jewelry opened in November, 2015 in Birmingham, Michigan. The Downtown community was chosen because it is among the most affluent suburbs in the Detroit metropolitan area. It also was predicated by our unyielding alliance with Rolex. The Lucido brand and method of business was perfectly suited for this high-end, boutique style shopping area.
OUR PARTNERS
By staying committed to our mission, we have been afforded the opportunity to grow our single store into three locations. Vince and Joe Lucido opened our Sterling Heights flagship store in 2000. In 2006, we proudly opened our downtown Rochester store with the help of our managing partner, Matthew Wenner. Vince and Joe’s sister Fran joined the company in 2015, opening our downtown Birmingham store that November.
