Between the serene waters of Lake Geneva and the majestic rise of the French Alps, the Evian Resort Golf Club offers a spectacular stage for one of the most prestigious events in women’s golf: The Amundi Evian Championship. As Partner and Official Timekeeper, Rolex plays an integral role in upholding this extraordinary event's traditions, excellence, and global appeal.
Rolex’s longstanding partnership with this event highlights its dedication to excellence in form and function, not just in watches, but in everything it supports. At Lucido Fine Jewelry, we see this same pursuit of excellence in our clients — those who value performance, heritage, and craftsmanship that stands the test of time.
Rolex and The Amundi Evian Championship
Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe. The Amundi Evian Championship is played every July at the Evian Resort Golf Club in Évian-les-Bains, France. This demanding course is nestled between the pristine shores of Lake Geneva and the snow-capped Alps. Created in 1994, this women’s tournament was elevated to Major status in 2013.
Published on July 9th, 2024
A Major event
Since its first edition 30 years ago, The Amundi Evian Championship has grown exponentially to become an unmissable date in the golfing calendar. It is the only Major tournament to be played in continental Europe. Over time, the event has become a meeting point for the greatest women golfers in the world, pitted against each other in unforgettable duels that are etched into the discipline’s glorious history. Rolex Testimonees have excelled at the tournament, with victories for Annika Sörenstam (2000, 2002), Suzann Pettersen (2013), Lydia Ko (2015), Anna Nordqvist (2017) and Brooke Henderson (2022).
At the top of their game
The Amundi Evian Championship is contested annually on The Champions Course at Évian-les-Bains. The layout, which was completely redesigned in the late 1980s by architect Cabell B. Robinson, presents a number of difficulties that severely test the golfers’ skills. Situated between lake and mountain, the course offers a breathtaking panorama, where the beauty of the surroundings is matched by the demanding nature of the course and the precision required for each shot. “Playing Evian” has become a common expression, such is the enormity of the challenge.
"Women’s golf has always been a second thought in a lot of companies’ minds, but not in Rolex’s mind. They’ve been there from the beginning and supported the game at different levels."
Annika Sörenstam
"Evian is really a very special place for me, and this goes beyond the fact that I won my first Major here at 17."
Lydia Ko
Rolex, Partner of women’s golf
Partner and Official Timekeeper of The Amundi Evian Championship since 2000, Rolex is associated with all the women’s Majors – The Chevron Championship, the U.S. Women’s Open, the KPMG Women’s PGA Championship, the AIG Women’s Open – as well as the discipline’s main tours, namely the LPGA (Ladies Professional Golf Association) Tour and the LET (Ladies European Tour). The brand also partners the ANWA (Augusta National Women’s Amateur), the biggest tournament on the women’s amateur golf circuit. Through a series of awards, notably the Rolex Player of the Year, Rolex ANNIKA Major Award, Rolex Junior Player of the Year and Louise Suggs Rolex Rookie of the Year, the Swiss watchmaker promotes and celebrates the excellence of a women’s sport in perpetual evolution.
Rolex and golf, a foundation of shared values
Golf is more than a sport. It embodies values that make it an experience unlike any other. Precision, integrity, humility and respect. These are qualities also deeply rooted in Rolex’s identity. It is for this reason that, for almost 60 years, Rolex has supported golf. This long-standing commitment was initiated in 1967 with legendary champion Arnold Palmer, who was joined by Jack Nicklaus and Gary Player, known as The Big Three. It now extends to the leading institutions and events as well as the sport’s top players and younger talent.
A Championship Defined by Craft
Every swing at The Amundi Evian Championship carries weight. Beyond winning, this prestigious competition is all about execution, control, and trust in your tools. That mindset is built into every Rolex. These are timepieces crafted for the moments that matter.
Rolex’s partnership with women’s golf reflects shared principles and genuine passion and commitment to excellence. At Lucido Fine Jewelry, we’re proud to offer instruments of precision to those who understand that greatness is built one stroke, one second, one decision at a time.
