The name FENDI is renowned throughout the world for fashion, innovation, sophistication and glamour.  These attributes are exemplified in furs, ready to wear, leather accessories and fragrance that bear the FENDI logo that is recognized internationally as the symbol of style.

Founded in 1925 as a leather goods and fur workshop in Rome, the quality and craftsmanship of FENDI products soon led to the growth and expansion of FENDI into an international business.  Today, the second and third generation of FENDI is fashions most accomplished and innovative dynasty.

The talented Fendi sisters, Paola, Anna, Franca, Alda and Carla, direct every step of the creative, production and distribution process.  From their atelier in Rome, the Fendi Five effortlessly blend innovation, visual excitement with an unerring sense of quality.  It was inevitable that FENDI would create a superb Timepiece Collection.